There’s a lot happening inside The Building Centre in London this October. But much of our work on Regenerative Design 2026 has been about making sure the conversations taking place there reach people well beyond the exhibition walls.
In the months leading up to the show, and throughout October, we’ve been working alongside the BEAM and Architecture Today teams to build awareness of Regenerative Design 2026, helping establish a new brand and create an online community around a month-long programme dedicated to changing the way we design and build.
Running from 1-30 October, the exhibition brings together over 100 pioneering projects from the Regenerative Architecture Index (RAI), alongside an extensive programme of talks, workshops and debates. There’s even an immersive installation featuring two rescued brown bears, Benji and Balu, whose story explores what regeneration can mean beyond the built environment.
It’s an ambitious programme with an important message, and our PR and marketing brief has been to help get that message in front of as many relevant people as possible.
Building an online movement around Regenerative Design
One of our main priorities has been supporting the organisers in establishing dedicated LinkedIn and Instagram channels for Regenerative Design, giving the exhibition its own social media identity and a platform from which to build a following. This also means we’re generating data on our audience which can be analysed at a later date.
With a packed programme spanning 30 days, we’ve worked closely with more than 100 stakeholders, including participating architecture practices, event sponsors, speakers and panellists, to coordinate content and maximise the reach of the exhibition.
That has meant producing hundreds of branded social media graphics and video assets, sharing the stories behind the projects on display and keeping the conversation moving between events.
Crucially, we’ve also worked to get the people and organisations involved sharing content through their own channels, extending the exhibition’s reach into their respective professional networks.
Our ambition has been to create something of an online movement alongside the physical exhibition, which has already welcomed thousands of visitors to The Building Centre.
Giving the industry’s frontrunners a voice
Another important part of our work has been capturing the knowledge and experiences of the people helping to advance regenerative design in practice.
We’ve coordinated and conducted video interviews with frontrunners from the Regenerative Architecture Index, exploring their projects and the changes they believe the wider industry needs to make.
These interviews are helping to create a valuable bank of content for Architecture Today’s channels, putting faces to the projects featured in the exhibition and giving audiences the chance to hear directly from the people behind them.
It’s an opportunity to move the discussion beyond the usual industry conversations and show what regenerative thinking looks like when it’s applied to real projects.
Keeping the conversation going
There’s still plenty to come before Regenerative Design 2026 closes its doors on 30 October.
We’ve enjoyed working alongside the Architecture Today and BEAM teams to bring this ambitious event to life, and there’s been no shortage of interesting stories to share.
It’s been a great example of how a coordinated PR and marketing approach can help a new industry initiative establish its identity quickly, build an engaged audience and encourage its contributors to become advocates.
With the final weeks of the exhibition underway, we’re looking forward to continuing the momentum, capturing the buzz around the remaining events and helping Regenerative Design reach an even wider audience.
You can follow the exhibition’s progress and explore the remaining programme at regenerativedesign.uk.
If you are looking for PR, communications or marketing support within the architecture, design or broader built environment sectors, get in touch with us.
Photography credit: Rob Waters
